The latest report from StockX, a prominent platform for reselling sneakers, streetwear, and collectibles, highlights some exciting shifts in the secondary market for 2024.
Titled “Big Facts: Brands Making Moves,” the report identifies Asics, Adidas, and On as standout brands experiencing major growth this year.
Topping the list is Japanese sportswear brand Asics, which saw an impressive 600% increase in sales. This surge is largely due to the popularity of its Gel-1130 and Gel-Kayano 14 models, as well as the newer Gel-NYC and GT-2160 silhouettes.
Additionally, Denim Tears, Timberland, and Prada are among those making remarkable strides.
The report is based on a comparative analysis of global sales data from the first half of 2024 versus the same period in 2023.
It sheds light on the brands that are quickly gaining traction in the resale space across categories such as sneakers, shoes, apparel, and accessories.
Adidas followed closely behind, with a 93% growth in trades. Although the German brand didn’t make the top five in 2023, it has nearly doubled its sneaker sales on StockX this year.
Retro styles like the Samba, Gazelle, and Spezial have seen high demand, along with the newly launched Anthony Edwards AE1, which has recorded nearly 20,000 trades in just six months. The brand also saw a notable 115 percent increase in sales of the James Harden performance line, driven by the Harden Vol. 8.
Swiss performance brand ‘On’ secured the third spot with a 63% growth, continuing its upward transformation rom last year. The brand’s Cloud 5 and Cloudmonster models have been key contributors to this success.
Although not meeting the minimum trade requirement to be officially ranked, Saucony still experienced a 93% growth, largely due to collaborations with Bodega, Jae Tips, and Callen Schaub. Rounding out the top five are Yeezy, with a 21% increase, and Off-White, which grew by 7%.
Top Performers in the Shoe Category: Gucci, Timberland, and Crocs
In the shoe category, Gucci led the way with a 477% sales increase, while Timberland followed with a 184% surge. This growth for Timberland is attributed to intensified marketing efforts and high-profile partnerships with brands like Supreme and Louis Vuitton.
Crocs, which saw a 52% growth, secured the third spot, thanks to a successful collaboration strategy. Recent drops with Japanese manga series Naruto, SpongeBob SquarePants, and Toy Story, along with ongoing demand for Salehe Bembury releases, have driven Crocs’ growth on StockX for five consecutive years.
Birkenstock and Ugg rounded out the top five with 38%and 30% growth, respectively.
Streetwear Labels Dominate Apparel Sales on StockX
In the apparel sector, streetwear brands continue to capture consumer attention on the resale market.
Denim Tears, founded by Tremaine Emory, climbed to the top spot with an astounding 1,197% growth, moving up from its third-place position in 2023. The brand’s popular cotton wreath collection, along with collaborations with Offset and Levi’s, have been key to this success.
Other notable names in the top five include Burberry, with a 155% increase, Yeezy, which grew by 145%, and Gucci, with a 132% rise.
Revenge, known for its bold, punk-inspired designs, also saw significant growth at 97%.
Looking beyond the top five, Fear of God achieved a 22% increase as its founder, Jerry Lorenzo, continues to gain recognition in both streetwear and high fashion circles.
Stüssy also saw sales rise by 25%, while the British brand Represent posted a 96% year-on-year increase. Although Supreme didn’t see dramatic growth in 2024, it maintained its position as the second most-traded apparel brand on StockX.
Y2K Revival Boosts Prada’s Popularity in the Accessories Market.
The ongoing Y2K trend has driven a surge in demand for accessories among Gen Z consumers, with Prada experiencing a 560% increase in sales. This growth is fueled by popular items like the Symbole Sunglasses and the brand’s iconic Re-nylon collection, which includes bucket hats and shoulder bags re-released in their original 2000s styles.
Other top brands in the accessories category include Burberry, Yeezy, Stüssy, and Nike.
