Nicki Minaj, the chart-topping rapper and fashion icon, has once again expanded her creative empire. This time, she’s making waves in the beauty industry with the launch of her new press-on nail brand, Pink Friday Nails. Co-founded with her long-time nail artist, Yvett Garcia, this innovative brand aims to bring Minaj’s signature bold and extravagant nail designs to her fans in an accessible, time-saving format.
A Collection Inspired by Iconic Looks
The Pink Friday Nails collection features 11 unique designs that showcase a range of aesthetics. From chrome and matte bases to intricate patterns adorned with up to 300 gems, each set reflects Minaj’s distinctive style.
The designs are inspired by her own nail art and outfits from high-profile events and music videos, ensuring they resonate with her fans who love her larger-than-life persona.
A Practical Idea Born from Motherhood
Minaj revealed that the inspiration for Pink Friday Nails came after the birth of her child in 2020. With her demanding schedule as a new mother, she realised she no longer had hours to spend at the nail salon. Press-on nails became the perfect solution, offering style and convenience without the commitment of traditional manicures.
This personal journey has translated into a brand that Minaj believes will appeal to beauty enthusiasts everywhere.
Bridging the Gap in the Market
According to Yvett Garcia, the brand’s creative director, Pink Friday Nails fills a significant gap in the market. “The press-on nails segment has two ends: either really intricate custom designs that cost hundreds of dollars or drug-store alternatives which break easily. We’re hoping to be in the middle,” Garcia explained.
By offering high-quality, durable nails at an affordable price, Pink Friday Nails is set to redefine how people perceive press-on nails.
Expanding Minaj’s Beauty Empire
This isn’t Nicki Minaj’s first venture into the beauty world. In 2011, she collaborated with MAC Cosmetics to release a lipstick inspired by her debut album Pink Friday.
That same year, she partnered with OPI Cosmetics on a six-piece nail polish set. The following year, she entered the fragrance market with her first perfume, Pink Friday, which became a bestseller.
In 2023, Minaj revived her fragrance line with Pink Friday 2 to coincide with the release of her latest album. With each project, Minaj has proven her ability to blend her personal brand with beauty products that captivate her global fan base.
Advancing Beauty with Innovation
Press-on nails have surged in popularity in recent years, offering beauty enthusiasts a quick, stylish alternative to traditional manicures. With Pink Friday Nails, Minaj is taking this trend to the next level by making luxury nail designs more accessible. The collection combines glamour, convenience, and durability, encouraging fans to express their individuality with ease.
The Verdict: A Game-Changer in Beauty
Pink Friday Nails isn’t just another celebrity beauty line—it’s a thoughtful response to the evolving needs of modern consumers. By bridging the gap between high-end nail art and drug-store options, Nicki Minaj and Yvett Garcia have created a brand that’s poised to make a lasting impact in the beauty industry.
For Minaj, Pink Friday Nails is more than a product; it’s a reflection of her creativity, practicality, and commitment to empowering her fans to feel fabulous every day. Whether you’re a die-hard fan or a beauty enthusiast, this collection is a must-try for anyone looking to elevate their nail game.
So, are you ready to wear a piece of Nicki’s iconic style on your fingertips? Simple and easy to fix.
You can purchase Nicki Minaj’s Pink Friday Nails directly from the official website and Amazon: The site offers a variety of luxurious press-on nail designs inspired by Minaj’s iconic looks.
