Each year comes with its trends. As 2024 is rounding off, let’s remind ourselves of all the beauty trends that came with it so we can rock any one of our choices this Christmas—before they become stale with the arrival of 2025’s trends.
The Nigerian beauty industry this year was a vibrant showcase of creativity, cultural pride, and modern innovation. Beauty enthusiasts pushed boundaries with bold choices while staying rooted in traditions, resulting in a dynamic blend of global influence and local identity.
From eye-catching makeup to eco-conscious skincare, Nigerians embraced trends that celebrated individuality.
Here’s an in-depth look at the trends that made waves in 2024.
Bold Eye Makeup Revolution
In 2024, Nigerian beauty lovers transformed eye makeup into a canvas for self-expression. Neon liners, metallic hues, and intricate graphic designs became staples for glamorous events like weddings and parties. These bold, playful looks redefined elegance, making the eyes a focal point for creativity.
Skinimalism and Glowing Skin
Heavy makeup took a back seat as Nigerians adopted the “less is more” approach with skinimalism. This trend prides healthy, radiant skin using lightweight products like tinted moisturizers, hydrating serums, and multi-tasking skincare. The glow-from-within look became a sought-after aesthetic, shifting the focus to enhancing natural beauty.
Ankara-Inspired Nail Art
Nails became a tribute to Nigeria’s rich culture, with Ankara-inspired patterns taking center stage. Vibrant colours, geometric designs, and intricate prints adorned nails, turning manicures into cultural statements. This blend of heritage and modernity showcased the versatility of Nigerian art.
SPF Awareness Movement
A significant highlight of 2024 was the rise in sun protection awareness. Skincare influencers and brands championed the use of SPF to combat sun damage and maintain even-toned, healthy skin. Non-greasy sunscreens tailored to melanin-rich complexions became norms, making SPF an essential part of Nigerian beauty routines.
Afrocentric Hairstyles and Low-Cut Hair Steal the Spotlight.
Natural hairstyles thrived in 2024, with jumbo braids, Afro buns, and Fulani-inspired cornrows leading the pack. Adorned with beads, cowries, and other statement accessories, these styles celebrated African heritage while staying trendy and practical. Low-cut hairstyles also gained popularity, offering a chic and low-maintenance alternative that resonated with both men and women. Whether styled with a subtle fade or dyed in bold, vibrant colors, low cuts became a symbol of confidence and individuality. Social media buzz and celebrity endorsements (Blessing CEO, RealWarriPikin and the likes) further cemented these looks as icons of self-love, cultural pride, and modern flair.
Gender-Inclusive Beauty Products
Breaking traditional norms, 2024 saw the the rise of gender-neutral beauty products.
Gender-neutral beauty products are designed to be inclusive, catering to all skin types, tones, and preferences, irrespective of gender identity. These products often focus on clean, minimalist packaging and versatile formulas that meet the needs of diverse users. They typically feature neutral scents, universal color palettes, or multifunctional uses, making them ideal for anyone seeking simplicity and effectiveness. Examples include Aesop Geranium Leaf Body Cleanser, a refreshing botanical body wash, and Youth to the People Superfood Cleanser, a gentle facial cleanser packed with antioxidants.
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In Nigeria, brands like Le Labo, known for its unisex fragrance Santal 33, and gender-neutral products from Essenza Stores are popular. Additionally, online platforms like Jumia and Instagram beauty vendors often provide access to international gender-neutral products.
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These offerings symbolize a growing trend of inclusivity and self-expression, making beauty routines more adaptable for everyone. This shift marked a significant step toward self-expression without boundaries.
Eco-Friendly Beauty Products
Sustainability took the spotlight in 2024 as Nigerians embraced eco-conscious beauty practices. From recyclable packaging to organic and cruelty-free ingredients, eco-friendly brands gained widespread support. Brands such as : LISA FOLAWIYO STUDIO, WUMAN, KIKI KAMANU and many more.This trend demonstrated that beauty could be both luxurious and environmentally responsible.
Lip Tints Replace Heavy Lipsticks
Lightweight lip tints became a fan favorite in Nigeria, offering a natural, long-lasting pop of color ideal for the humid climate. Shades like coral, nude, and berry ruled the scene, giving lips a fresh, understated appeal that resonated with beauty enthusiasts.
