Blackpink’s Jennie Kim needed just black shades and a red towel to look chic before the Jacquemus show in Capri, Italy.
The models walked up and down a staircase on the roof of a house, showcasing outfits described by Jacquemus as “architectural shapes emerging with absolute lightness and sensuality,” featuring designs that cascade, peel back, curve low down the sides of the body, or reveal through sheer mousseline like a layer of water.
“I decided to create my brand after watching ‘Le Mépris’ by Jean-Luc Godard, inspired by the beauty and modernity of his vision,” the designer wrote on Instagram.
Jacquemus is known for his scenic runways. Last June, he presented an eveningwear collection at Versailles inspired by Princess Diana and Jacques Demy’s 1970 film adaptation of the fairy tale “Peau d’Ane” (“Donkey Skin”). For his 10th anniversary show, he ventured into Provence’s lavender fields.
Channeling Brigitte Bardot in Godard’s 1963 film “Le Mépris” (“Contempt”), Jennie appeared in a series of Instagram vignettes posted by the brand a day before the show. She was pictured lying on terracotta tiles in a towel, walking bare-shouldered along the rugged Capri coastline, and gazing out at the water at Casa Malaparte, where the movie was filmed. Just as Bardot was Godard’s star, Jennie was Simon Porte Jacquemus’s star on the runway.
In her surprise runway debut, the 28-year-old closed the show in a backless halter dress, paired with a turquoise shoulder bag and zebra-print heels. This adds to her impressive list of accomplishments as a singer, rapper, actress, and Chanel brand ambassador.
Korean pop stars have become fashion world favorites, attracting large crowds as the global obsession with K-pop grows. Luxury fashion houses are increasingly signing deals with leading celebrities, with fans often waiting outside venues for a glimpse of their idols at fashion shows.
Fans would have had a hard time reaching this runway location. Casa Malaparte, a house commissioned by Italian writer Curzio Malaparte, is built on a cliff overlooking the Gulf of Salerno and can only be accessed by foot or by boat.
The house and Godard’s “Le Mépris” captivated the designer when he launched his label 15 years ago, making this show a “full-circle moment,” according to the brand.
